Heart Of Wisconsin Chamber of Commerce

Content is essential to your business becoming (or remaining) an industry leader. It’s fast becoming a differentiator as more and more customers do their research online and make purchasing decisions long before they speak with one of your salespeople. If you hate to write, but don’t want to pay someone else to do it for you, you don’t have to give up on content. You  shouldn’t . There are other forms of content production that are as effective in helping you become a resource for your customers as the written word is. If you’re not a great writer, chances are these other forms of media will also be a lot more compelling and engaging for your audience.  Video There are a lot of options in this category from webcam or cellphone production to slick agency creations. What you use depends on what you sell and who you’re selling it to. But even a high-end luxury brand can create a campy, low-budget production hit if it resonates with the target audience. Generally, you’l...

People buy from people they  know, like , and  trust . While you might be in the right place at the right time when someone is up against it, and they may buy from you once without  knowing, liking , or  trusting  you, for them to return, you’ll need more than luck. Know  and  trust  generally come along when you establish yourself as a likable business with a human behind it. It’s difficult for people to like you if they don’t trust you, unless you’re a villain and then being untrustworthy is your business. For most of us, that is not the case. You can’t like someone you don’t remember, so let’s get to work on establishing the like part of the sales equation.  Share Your Reason Think of how filmmakers or storytellers get us to like the main character. One of the ways is that they place him on a quest, or up against a challenge, that we want him to succeed in. Often it’s one we identify with. Share your reason for doing what you ...