Showing posts from June, 2018

The Newbie's Guide to Selecting the Ideal Social Media Platform

There's a lot of information out there about how to use social media for your business but most of those articles assume a certain amount of knowledge on the participant's part. Without that basic knowledge, you could spend a lot of time doing things that aren't helpful for your business.  Best practices aren't best practices when applied in the wrong scenario or on the wrong platform. To better understand why the platform is so important, let's think about fishing. Yes, the basics of catching a fish. You can buy the perfect lure, learn to cast properly, practice constantly, get your permit to fish, and never catch a shark in your bathtub.  Where  you are fishing is as important as  what  you use; just as which platform you're on is critical to success in social media for your business. If you want more sales and customers, you need not only best practices but need to be using them on the right platform for your business. This article will help you de