Showing posts from April, 2018

20 Inexpensive Ways to Surprise and Delight Your Customers

There's a lot of noise out there right now. It's hard for a business to break through. But let's say you do and someone is trying you out for the first time. How can you not only exceed their expectations but delight them in a way they'll be talking about you later. Here are a few ideas on how you can make a big impression: Making a big impression on a new customer means doing something that stands out, something they haven't experienced before. If that sounds costly, know that it doesn't have to be. While each business is different, and you should analyze your own to see how these ideas or even better ones fit in, most businesses present these types of opportunities that can be customized to make an impact on your customers. Things like improving the wait or surprising them in little ways are particularly effective. Try these ideas for your businesses: 1.     Add a surprise to what they're buying.  This could be a sample or a quick tissue-pap

Cheapest Ways to Advertise (and still get good results)

Your business will never bring in enough revenue if people don't know about you. Most businesses don't fail because their service or product is inferior to everything else on the market. They fail because no one knows about them or they don't differentiate themselves from the competition. But it doesn't matter how good your offerings are or how loved they  could  be. If people don't know about them, your business will never succeed. Enter advertising. Some businesses think that social media has replaced advertising. It hasn't replaced it but it has changed it. People don't want clever taglines anymore.  But you still need to get their attention. If you don't have the budget for Super Bowl ads (or any other major media presentation), then you'll like these budget-friendly ideas. Social Media Paid Ads In the beginning of social media, businesses could post and get seen. No longer. These days without engagement, only a fraction