Heart Of Wisconsin Chamber of Commerce

7 of the Best TED Talks for Small Business © Can Stock Photo Inc. / ra2studio One of the hardest things about running a business is finding the resources you need – be it human resources, financial resources, or educational resources. There's no question you know your product, service or industry but what do you know about running a business or social media, or marketing, or sales? And how has it changed since you last learned it all? Finding good quality (inexpensive) learning resources to keep you at the top of your industry can mean the difference between success and struggle. A chamber membership is a great investment for your professional and business development as is some time spent absorbing the innovative ideas of others. TED talks are an amazing opportunity to learn (on your schedule) from a few of the brightest minds in our world. Best of all, the talks are free. Here is a list of some of the best TED talks for small business owners: Got a Wicked Problem? ...

5 Tips on How You Can Start Using Video for Your Business © Can Stock Photo Inc. / venimo Video content has exploded as a marketing tool and if you’re on the sidelines wondering why, it may help to know that according to eMarketer, daily time dedicated to digital video watching (for adults) has increased exponentially over the past 5 years. From a measly 6 minutes a day in 2010, to 55 minutes in 2014, we’re certainly getting our time in front of the screen. But it’s not just the amount of time spent that causes marketers to flock to this medium. According to a report by Unruly, enjoyment of a brand video causes intent to purchase to rise by 97%. Getting started is often the biggest challenge. Most business owners are surprised to hear it doesn’t take expensive equipment and actors. You can create cheap videos for your company with a phone, laptop, inexpensive lighting and a quality mic. By all means, if you have the money and want to hire it out, that’s fine too. H...