Women's Working Luncheon: The Power of Tourism
Tuesday, October 20th @ 11:15am - 1:00pm
- Economic Impact
Update from the Wisconsin Department of Tourism
Sarah Klavas is the Deputy Secretary of the Wisconsin Department of Tourism. A 26- year veteran with Wisconsin state government, combined with 15 years of private sector marketing management experience, Klavas plays a key role in growing Wisconsin’s overall economy. From 1995 through the present, Klavas has been a leader in a tourism industry that has grown from $5.6 billion to $18.5 billion in annual expenditures.
During her time at the Department of Tourism, Klavas has served in a variety of management and leadership capacities including Director of Industry Relations, Marketing Director, Communications Director, Director of the Wisconsin Film Office, Wisconsin Welcome Center System Manager and as Wisconsin’s first state-wide Brand Manager.
Klavas holds an undergraduate degree in communications and marketing from the University of Northern Iowa and graduated from the Certified Public Manager program at the University of Wisconsin-Madison in December 2008.