Heart Of Wisconsin Chamber of Commerce

  This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better. Here are a few ideas:   4 New Year’s Resolutions for Your Business The following ideas are a good start and in case you are one of the “words” people when it comes to year themes, we’ve worked those in as well.   Automation Get ready to retake your day. There are so many ways you can use automation to simplify tasks. From drip marketing campaigns to nurture leads into sales to daily briefings your AI can play to help you start your day (or “if, then” sequences) with the necessary information, you can spend less time on the administrative tasks and more time generating revenue.   Analysis You know all that hard work you’ve been pu

When you think about a leader, what do you think about? Is it the way they speak? The way they lead initiatives and ideas? Maybe how they empower others? All leaders start with the same action, a choice. Choosing to be a leader does not come easy. A leader has to acknowledge they will need to change. Leaders also will assess who they are as individuals and how they lead best. This choice will take them down a path of self-discovery that will impact not only themselves but others around them. The Heart of Wisconsin, Community Leadership Program is the first step in the choice to lead. The Community Leadership Program is an eight-month course that is an interactive program designed to provide a deeper understanding of our community. They will share practical tools for effective community leadership and empower participants to be catalysts for positive change. On Thursday, October 17th, 23 participants attended the Opening Retreat at Rosholt Lions Camp to begin their journey. Thi

Social media marketing is about more than just gaining followers and likes, but sometimes it can be difficult, especially when starting out, to strategize around the right elements, and to use the platform-tools and options to achieve your business goals. But there are key, fundamental tasks that you need to be covering off in your approach, essential steps you need to take to move beyond the basics and into generating actual leads from your social efforts. Outlining this, Tonya Burge from Your Marketing Lady has created this in-depth infographic on the key social media marketing elements you need in order to formulate an effective social media marketing plan. Burge advises that brands need to first establish their business presence, then move beyond this by utilizing effective calls to action, providing customer service and driving traffic to your website. The graphic serves as a solid social media marketing blueprint - you can check out the full post here, or the graphi

In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are priced right and negotiating any cash flow problems. Small business owners have lots of stressors as they follow their dreams. It might surprise you just how much the chamber can help with these concerns. According to the study, small business owners the report they are most concerned about ●      Making enough money ●      Controlling costs ●      Finding new customers ●      Marketing to prospective an/or current customers ●      Managing time The chamber and chamber membership can help address all of these common concerns and challenges. Put the Chamber to Work for Your Business If you’re like most small business owners, you can likely identify with these common business co

The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content. It provides a large bullhorn for people to pronounce their views and others are listening. That’s why influencer marketing has become so hot. What Is Influencer Marketing? Influencer marketing is a type of word of mouth marketing. Just like big brands may use a celebrity endorsement such as an athlete who wears the brand’s sneakers, influencer marketing uses well-known (or well-followed) internet personalities to talk about their product, service, event, etc. Just like in celebrity endorsements, this influencer has a fan base and is likely considered a pro in a given area. There are people who will buy your product/service or look into your organization just because the influencer talked about you. Where you fin